Welcome to MKTG Collective

Hi, I'm Katlyn Gambill, and I'm on a mission to help digital marketers transform from tactical specialists into strategic leaders who drive meaningful business impact.

My own journey reflects this transformation. After spending nearly a decade in professional sports, I evolved from managing social media channels to leading comprehensive digital transformation initiatives. I started with the Minnesota Wild and Los Angeles Kings in the NHL, where I went from creating content to designing revenue-generating strategies that directly impacted ticket sales and sponsorship revenue through partnerships with brands like GEICO, Popcornopolis, and MANSCAPED.

Then came a pivotal career shift: I joined the rapidly growing world of pickleball as Head of Digital Marketing for the Association of Pickleball Players. This move expanded my responsibilities to encompass everything from organic and paid social media to email marketing and website development—all focused on driving sustainable growth in an emerging sport.

Throughout this journey, I discovered a crucial truth: the most valuable marketing professionals aren't just excellent tactical executors—they're strategic thinkers who connect their work directly to business outcomes.

That's why I created MKTG Collective.

What You'll Find Here

MKTG Collective is where theory meets practice. Every week, I share battle-tested strategies, frameworks, and insights drawn from my experience navigating the path from specialist to strategist. You'll get:

  • Frameworks for shifting from tactical execution to strategic leadership

  • Real-world examples of successful career transitions

  • Practical templates and tools you can implement immediately

  • Guidance on connecting your work to revenue and business impact

  • Insights on building influence beyond your current role

Who This Is For

  • Social media managers looking to expand their strategic impact

  • Digital marketers seeking to advance into leadership roles

  • Marketing specialists ready to broaden their skill set

  • Professionals navigating career transitions in digital marketing

  • Anyone looking to increase their business value and influence

Why Subscribe?

The marketing landscape is changing rapidly. Tactical expertise alone is no longer enough to advance your career. By subscribing to MKTG Collective, you'll develop the strategic mindset and skills needed to:

Free Subscription

  • Weekly insights on strategic thinking

  • Essential frameworks for career advancement

  • Case studies and practical examples

  • Access to our growing community

Premium Subscription (Coming Soon)

  • Deep-dive strategy guides

  • Exclusive templates and assessment tools

  • Implementation playbooks

My Promise to You

Every piece of content I share comes from real-world experience and is designed to be immediately actionable. No theoretical fluff, no recycled general advice—just practical strategies that have worked in my journey from specialist to strategist.

Join me in transforming your marketing career, one strategic step at a time.

Want to chat? Find me on X/Twitter [@KatlynGambill] or email me at katlyn@mktgcollective.com.

Your career transformation begins with strategic thinking. Let's build that mindset together.

Thanks for reading MKTG Collective! Subscribe for free to receive new posts and support my work.

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Helping digital marketers transform from tactical specialists into strategic leaders who drive meaningful business impact.

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A woman with Sjogren's Syndrome determined to find joy and excitement in food around the world while battling an autoimmune disease daily.