Welcome to MKTG Collective
Hi, I'm Katlyn Gambill, and I'm on a mission to help digital marketers transform from tactical specialists into strategic leaders who drive meaningful business impact.
My own journey reflects this transformation. After spending nearly a decade in professional sports, I evolved from managing social media channels to leading comprehensive digital transformation initiatives. I started with the Minnesota Wild and Los Angeles Kings in the NHL, where I went from creating content to designing revenue-generating strategies that directly impacted ticket sales and sponsorship revenue through partnerships with brands like GEICO, Popcornopolis, and MANSCAPED.
Then came a pivotal career shift: I joined the rapidly growing world of pickleball as Head of Digital Marketing for the Association of Pickleball Players. This move expanded my responsibilities to encompass everything from organic and paid social media to email marketing and website development—all focused on driving sustainable growth in an emerging sport.
Throughout this journey, I discovered a crucial truth: the most valuable marketing professionals aren't just excellent tactical executors—they're strategic thinkers who connect their work directly to business outcomes.
That's why I created MKTG Collective.
What You'll Find Here
MKTG Collective is where theory meets practice. Every week, I share battle-tested strategies, frameworks, and insights drawn from my experience navigating the path from specialist to strategist. You'll get:
Frameworks for shifting from tactical execution to strategic leadership
Real-world examples of successful career transitions
Practical templates and tools you can implement immediately
Guidance on connecting your work to revenue and business impact
Insights on building influence beyond your current role
Who This Is For
Social media managers looking to expand their strategic impact
Digital marketers seeking to advance into leadership roles
Marketing specialists ready to broaden their skill set
Professionals navigating career transitions in digital marketing
Anyone looking to increase their business value and influence
Why Subscribe?
The marketing landscape is changing rapidly. Tactical expertise alone is no longer enough to advance your career. By subscribing to MKTG Collective, you'll develop the strategic mindset and skills needed to:
Free Subscription
Weekly insights on strategic thinking
Essential frameworks for career advancement
Case studies and practical examples
Access to our growing community
Premium Subscription (Coming Soon)
Deep-dive strategy guides
Exclusive templates and assessment tools
Implementation playbooks
My Promise to You
Every piece of content I share comes from real-world experience and is designed to be immediately actionable. No theoretical fluff, no recycled general advice—just practical strategies that have worked in my journey from specialist to strategist.
Join me in transforming your marketing career, one strategic step at a time.
Want to chat? Find me on X/Twitter [@KatlynGambill] or email me at katlyn@mktgcollective.com.
Your career transformation begins with strategic thinking. Let's build that mindset together.
